A List of Popular French Brands and Why People Love Them

When about brands, the French are notoriously particular. They are known for their high standards when it comes to quality, and they often prefer brands that are classic and timeless over those that are trend-driven. This is reflected in the popularity of brands like Chanel, Dior, and Hermes among the French.

While these luxury brands may be out of reach for many people, there are still plenty of other well-loved brands that French people love. For example, in the fashion world, French labels such as Saint Laurent and Chloé are coveted by stylish women all over the world. In beauty, skincare favourites like La Roche-Posay and Bioderma have a strong following in France. And when it comes to food and drink, well-known French brands like Lea & Perrins (makers of Worcestershire sauce) and Pommery (champagne) continue to be popular both at home and abroad.


Maje is a high-end, French fashion brand that was created in 1998 by designer Judith Milgrom. The brand is best known for its fun and feminine designs that are perfect for the modern woman. Maje offers a wide range of clothing, accessories, and footwear that are all made with the highest quality materials and craftsmanship. The brand has become a favorite among celebrities and fashionistas a like for its unique style and ability to make any woman look and feel her best. Maje is the perfect choice for any woman who wants to update her wardrobe with some chic French flair.


The brand’s aesthetic is best described as ” Parisian chic.” Sandro collections are known for their use of high-quality fabrics, clean lines, and feminine silhouettes. The brand has a loyal following among stylish French women; celebrities like Catherine Deneuve, Marion Cotillard, and Charlotte Gainsbourg have all been spotted wearing Sandro pieces on the red carpet.

Chetrite originally launched Sandro as a made-to-measure clothing service for her friends and family. She eventually opened her first boutique on the Rue du Faubourg Saint-Honoré in Paris. The store was an instant success with fashionable Parisiennes and soon became one of the city’s most popular destinations for stylish clothing.

In the 1990s, Sandro expanded beyond France with stores in London, New York City, Los Angeles, Tokyo, Hong Kong, Seoul, and more. Today there are over 200 Sandro boutiques worldwide. In 2012 the brand launched an ecommerce website which ships to over 100 countries worldwide.


Masanori Morikawa first became interested in fashion while working as a stylist in Tokyo. He was drawn to the city’s avant-garde style scene, and began to experiment with his own clothing line. In 2004, he launched Iro with the help of his friend and business partner Hiroshi Fujiwara. The brand quickly gained popularity for its unique designs, which often incorporated traditional Japanese motifs such as kimono sleeves or obi belts.

Iro’s designs are often described as “edgy” or “avant-garde.” The brand is known for its use of unusual materials and silhouettes. Many of Iro’s pieces are also handmade, using traditional techniques such as shibori (a type of fabric dyeing).

Iro has become popular among celebrities and trendsetters a like. Stars like Sarah Jessica Parker, Kanye West, Nicole Richie, and Alexa Chung have all been spotted wearing the label’s clothes. In 2010, Vogue named Iro one of the “Top 10 Coolest Labels” in the world.

Despite its international popularity, Iro remains a relatively small brand; it currently produces two collections per year (spring/summer and fall/winter) with just 50 pieces per collection. This limited production ensures that each piece is truly special – something that buyers are willing to pay a premium for. Prices for an Iro piece can range from $200-$2000 USD depending on the design complexity and materials used.

Antoine et Lili

Antoine et Lili was founded in 2002 by Antoine Delarbre and Liliane Josserand. The brand is named after the founders’ two children. Antoine et Lili’s philosophy is that fashion should be accessible to everyone. They offer high-quality clothes at reasonable prices. Their goal is to make fashion fun and easy to wear, without being too serious or pretentious.

The company has grown rapidly since it was founded, and now has over 60 stores in France as well as shops in Belgium, Spain, Switzerland, Canada, and China. In addition to their brick-and-mortar stores, you can also shop online at the Antoine et Lili website.

Isabel Marant

Born in Paris in 1967, Marant began her career as a model before moving on to design. She launched her first eponymous label in 1994, and has since become one of France’s most successful fashion exports. Her designs are now sold in over 50 countries around the world.

Marant’s style could be described as effortless cool; she has a knack for creating pieces that look effortlessly stylish, yet are also comfortable to wear. This has made her popular with celebrities and everyday women a like. Some of her most famous fans include Jessica Alba, Kate Moss, Sienna Miller, Alexa Chung, and Blake Lively.

Marant’s designs often incorporate elements of French culture and history; she is particularly inspired by vintage clothing and textiles from Provence (a region in the south of France). This can be seen in the vivid colours and prints that are often featured in her collections. She also frequently uses traditional techniques such as embroidery and lace-making in her work.

Isabel Marant is one of France’s most iconic fashion designers; she creates stylish yet wearable clothes that have earned her a loyal following both at home and abroad. If you’re looking for effortless Parisian chic, then Isabel Marant is the designer for you!

Comptoir des Cotoniers

Comptoir des Cotonniers is a brand that French people love for its chic and timeless designs. The brand offers everything from basics to more sophisticated pieces, making it a go-to for many French women. Comptoir des Cotonniers was founded in 1995 by two friends, Laurent Mercier and Philippe Lamour, who shared a vision of creating a line of clothing that was both stylish and affordable. Their first collection was launched the following year and quickly became a hit with fashion-savvy women in France. Today, Comptoir des Cotonniers has over 80 stores worldwide and is available at major retailers such as Nordstrom and Saks Fifth Avenue. The brand continues to produce beautifully designed clothing that is perfect for any occasion.


In France, Longchamp is one of the most popular designer brands. The company has a strong presence in Paris, with several flagship stores located throughout the city. Longchamp’s products are also widely available at department stores and specialty boutiques throughout France. The brand enjoys a high level of popularity among French women of all ages and socioeconomic backgrounds.

Longchamp is generally associated with quality, luxury, and sophistication. The brand’s handbags are particularly well-regarded for their craftsmanship and durability. Many French women view owning a Longchamp bag as a sign of status and success. In addition to its handbags, Longchamp’s other products are also highly coveted by fashion-conscious consumers in France.

Gerard Darel

The company’s flagship store is located on the Rue du Faubourg Saint-Honore in Paris. Other stores can be found throughout France and in a number of other countries around the world, including the United Kingdom, Italy, Spain, Belgium, Switzerland, and Japan.

Gerard Darel clothing is typically made from high-quality natural fabrics such as wool, silk, and cotton. The brand’s signature style is characterized by clean lines and a focus on comfort and utility. Designs are often understated but still elegant and feminine.

The company offers a wide range of clothing for both women and men. Among the most popular items are dresses, skirts, blouses, trousers/pantsuits, jackets, coats, and swimwear. The brand also produces a small selection of children’s clothing.

In recent years Gerard Darel has expanded its product offerings to include a home collection consisting of furniture, bedding, towels, tableware, and home decor items.

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